What is the lifetime value of your customer? Are they worth the cost of a postcard & a stamp? I surly hope so! Postcard marketing can be a very effective type of marketing and be much less expensive compared to other forms of marketing and mailouts. Here are a couple of ways to do it […]
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According to Ivan Misner, the founder of BNI, in his article on Entrepreneur.com referral marketing is like fishing with a net. How you cast the net increases your chances of catching fish. You choose a likely spot, throw your net and when you pull it in, you find a number of fish. You have a pretty
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