Build Your Relationship Marketing

It’s one thing getting new customers but keeping them is also important. Relationship marketing utilises strategies to build rapport with your clients.

What is it Relationship Marketing?

Relationship Marketing involves using various methods and tactics to develop long-term customer relationships which will lead to customers becoming life-long customers. An organisation must exceed customer satisfaction in order to achieve this and need to develop healthy relationships with their customers.

Traditional marketing involves the organisation focusing all of its marketing efforts on attracting the customer for one off sales. However, customers who are loyal end up spending more in the long-term, so it makes sense, keep existing customers happy!

Attracting and Retaining Customers

Methods used to attract customers may include promoting the product and brand, offering good quality products/services and competitive prices. Customers who are attracted to the organisation need to become life-long clients. To create these lifelong relationships with clients certain tactics may be implemented and can include: sending greeting cards to your clients for things such as an anniversary of their purchase, their birthday, a thank you for a new purchase or past one, a Christmas card or a simple customer appreciation promotional card.

Methods of monitoring customer satisfaction

An organisation must continuously satisfy their customers and keep up with their desired suggestions & wishes, they are after all the client. So businesses need to keep abreast of what is happening in the customer environment. Methods used to monitor customer satisfaction include:

  • Focus groups
  • Personal interviews
  • Questionnaires
  • Mystery Shoppers
  • Customer complaints
  • Suggestion boxes
  • Online surveys
  • Comment forms
  • Feedback forms

Australian businesses need to keep up with what their customers want and need. Customer needs do not remain the same and are always changing. Responding to these needs will help the organisation develop the relationship it wants with the customer which in turn will increase profit and brand awareness.

Here’s a great video that talks about how businesses can approach customers using cards:


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