What is the lifetime value of your customer? Are they worth the cost of a postcard & a stamp? I surly hope so! Postcard marketing can be a very effective type of marketing and be much less expensive compared to other forms of marketing and mailouts. Here are a couple of ways to do it effectively:
Tip 1: Focus on your Mailing List
Ensure that your postcards go to prospects who will be interested in your offer. This can be past customers or prospects who have shown interest in purchasing, or if paying for a mailing list, it could be those who show interest in your type of product.
If paying for a list you can send your postcards to customers of non-competing businesses that sell to your targeted market, subscribers to publications read by prospects in your targeted market or to prospects who previously requested information about products or services similar to those you offer. You can get all of these lists from most mailing list brokers.
Tip 2: Be Personal
Make sure that your postcard is personalized with the recipients name. Keep it casual and friendly instead of like a magazine ad printed on a postcard. It will boost the number of replies you get.
A postcard that looks like a friendly message produces a pleasant emotional reaction from readers instead of the harsh emotional reaction most people have to advertising.
Tip 3: Don’t be a Salesman
Don’t try to close sales directly from your postcard. Instead, use your postcard to generate sales inquiries. Start the wording of your postcard by briefly stating the major benefits that you offer. Then use the remainder of your postcard to motivate readers to get more information from a source where you can close sales like your website. Be sure to put a contact number & e-mail too.
Tip 4: Be Specific
Postcards are delivered “ready to read”. So be sure to get the reader’s attention immediately by getting straight to the point. If your message is brief & easy to read they’ll have no choice but to read it!
Tip 5: Delivery by Wednesday
Send your postcards so they arrive on Tuesday or Wednesday. Try to avoid having your postcards delivered on Monday. It’s usually the biggest mail delivery day of the week and a very busy day for most people.
Tip 6: Save on the Design
Don’t spend a lot to design and print your postcards. Simple postcards designed to look like a message from a friend can be printed easily. You can create your own design using your company logo and a stock photo for a nice professional look. Keep it simple!