It’s one thing getting new customers but keeping them is also important. Relationship marketing utilises strategies to build rapport with your clients. What is it Relationship Marketing? Relationship Marketing involves using various methods and tactics to develop long-term customer relationships which will lead to customers becoming life-long customers. An organisation must exceed customer satisfaction in […]
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Trying to think of an easy way to say ‘thank you’ to clients with something special? Why not send them a gift card online! Gift cards are a fantastic gift for your clients. It can also be a perfect for a much needed ‘thank you’ for a referral or for a renewal, or simply for
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I’ve been in the online industry now for more than 6 years and have built many an online business both for myself and for clients. The biggest problem that I have seen in my experience is the lack of follow-up on enquiries. A phone call may suffice, and email may get sent, but after a
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What were your sales goal for last year? Did you make them, exceed them or miss them by a mile? How much did you spend on marketing? What was the return on your investment? Can you calculate the cost of new clients, broken down into the different types of marketing you utilised? This information will
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I found this extremely interesting article that is basically a big rant about intrusive holiday e-cards from companies. This only reinforces a company’s simple errors in building customer relationships. eMail Marketing: Holiday Rant This is taken directly from the article and are a few good questions to ask yourself: Is Christmas an opportunity to boost
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Send Out Cards to your clients Australian wide. Delivered via Australia Post, and show customer appreciation. Not an e-card, but a real, physical, custom card with your handwriting & signature.
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